A new initiative launched by ecoSPIRITS and Pernod Ricard aims to develop a more sustainable bar scene in Hong Kong and Singapore

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Mar 28, 2022


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Pernod Ricard, the world’s second largest wine and spirits company, is partnering with ecoSPIRITS to pilot an innovative closed-loop distribution…

Pernod Ricard, the world’s second largest wine and spirits company, is partnering with ecoSPIRITS to pilot an innovative closed-loop distribution system in Hong Kong and Singapore.

Joined by the company’s iconic brands Absolut Vodka, Beefeater London Dry Gin, and Havana Club Rum, this partnership is the first of its kind for a global brand portfolio and will help reduce waste and carbon emissions resulting from the production and transportation of glass bottles and other secondary packaging.

Hong Kong and Singapore have the highest density of bars and restaurants in the world. Although glass bottles behind the bars are infinitely recyclable, recent studies estimate that less than 15% of glass in Hong Kong and 11% of the glass in Singapore is actually being recycled, while the rest is sent to landfill.

The new collaboration will see these premium spirits transported in bulk and delivered to bars in ecoSPIRITS’ ecoTOTE format, a fully reusable 4.5-liter glass container, instead of 75cl glass bottles. Once empty, ecoTOTES will be returned to the ecoPLANT, where they are sanitized and refilled. With over 80 bars across Hong Kong and Singapore joining the pilot program, the initiative will reduce carbon emissions by an estimated average of 66% across the two cities compared to the traditional packaging and distribution model.

This partnership comes under the Bar World of Tomorrow initiative, which was launched by Pernod RicardTrash Collective and the Sustainable Restaurant Association in 2020 with the ambition to create a more sustainable and responsible bar world. In Hong Kong, Bar World of Tomorrow is partnering with Food Made Good Hong Kong to conduct a series of workshops dedicated to helping bartenders operate their businesses sustainably. A similar initiative will be launched in Singapore in the coming months.

The initiative hopes to bring more bars and restaurants to ecoSPIRITS’ circular solution over the coming months, before expanding the program to other key markets and brands across Asia and beyond.

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