Absolut in airports: Honey I'm Coming Home!
Mar 23, 2015
There’s something about airports: the excitement, the buzz, the allure of the unknown, the thrill of departure. And yet, as exciting as it still is leaving for destinations new, we think the act of coming home is even more important. There’s nothing quite like that feeling of touching down in the familiar after being away.
Absolut latest Travel Retail exclusive is the limited edition Absolut Honey flavour. This new premium honey-flavoured vodka has been designed to evoke the liveliness of summer nights. Its slogan “Honey, I’m Coming Home” emblazoned on the iconic Absolut bottle in honeycomb hues is designed to speak to travellers coming home – and it also makes for a great gift.
Likeall Absolut flavours, Absolut Honey has been carefully crafted using all natural ingredients. It has a mellow taste, a smooth goldenhoneyed quality with a fruity finish. To accompany thelaunch Absolut has created five signature cocktails to bring out and celebrate these flavours. Chief among these is the clean and fresh tasting Absolut Honey &
Tea. Other cocktails include the Absolut Juicy Honey, Absolut Honey Kiss, Absolut Honey Choc, and Absolut HoneyRu-Bee. A new campaign to mark its launch invites modern globe-trotters around the world to share their travels and take customised instore Absolut selfies – which feature the “Honey, I’m Coming Home” message – and can be shared with the friends and family you’re coming home to.
If you’re on your travels and want to pick up a bottle, Absolut Honey is available throughout Europe with in store sampling in London Gatwick, Frankfurt, Arlanda, Rome, Venice, Istanbul and Antalya airports throughout May – July. You can also find it at Koumala, in the Central African Republic, and Arly in Burkina Faso. So if you’ve been cocktailing in Istanbul at, say, Mama Shelter or relaxing at Cloud 34, or maybe sipping an aperitivo near the Grand Canal in Venice, and want to take some of that holiday spirit home with you, now you can.