Bar owners, bartenders: here are some tips to keep connecting with your customers during lockdown
World Best Bar
Mar 08, 2021
26 November 2020
If your bar is in a city with strict lockdown regulations, now is the time to find new ways to connect with your community.
Vaccination campaigns are well underway but it’s still going to take a while before “things get back to normal”.
Here’s how to turn adversity into opportunity until you can get back to fulfilling your mission: to (safely) bring people together.
Invest in delivery and bring the fun to your customers’ homes
Bottle up your bestselling cocktails and make them available to order on your city’s most popular delivery platforms. Ready to mix cocktail kits have also been quite successful of late, so why not also test that out with a couple of recipes and see how people react?
There’s really no downside to offering these services, and you might even gain some new IRL customers who found out about you through these apps once you’re back up and running!
Double down on your online presence and connect with your community
As the saying goes, “out of sight, out of mind”. Just because your venue is closed doesn’t mean you can’t still interact with your patrons. Why not bring something new to the table? People have been loving to take this time at home to learn new skills, so share some of your knowledge and get them inspired!
Post about ingredients, spirits, cocktails, share some recipes and how-tos, have people and platforms share your content with their own followers (time to network!), hop on Insta live… Hell, if you’ve got a good following, you could even organize online mixology classes that people would pay to attend.
Stay on top of your customers’ minds and you can be sure your bar will be the first place they’ll visit as soon as the occasion presents itself again.
Find new ways to entertain and keep the conversation going
Technology has made it easier than ever for people to feel connected even when apart. Why not leverage that to create new virtual experiences for your customers?
You could set up weekly live streams from your bar’s social media, giving local musicians and DJs a platform to perform and providing some welcome entertainment to your bar’s customers stuck at home.
Or why not start an online movie club, with weekly themes and a signature cocktail recipe for each film? You could also do the same with books, music, or even visual arts if that fits more with your bar’s aesthetic… the possibilities are (virtually) endless.
Get creative, have fun and hang in there! You’ll be back behind the bar in no time.