May 11, 2018
Tucked down a stairwell away from the pulse and buzz of Shaftesbury Avenue, Freud is a welcome find in a part of town not exactly steeped in great bars. The interior is cramped and rickety but that’s part of its charm. The drinks list is chalked up on a blackboard behind the bar. Cocktails are the thing here; they may not be the most refined but there’s a lot to like. A Holy Freud Lemonade is refreshing mix of vodka, lychee, lemonade and elderberry, and they do a nice line in sweet, almost dessert-like drinks if that’s your thing. The bar has been here since the mid-1980s, weathering all kinds of shifts in taste and fashion. We can see it lasting a good deal longer.
Photo credit: https://www.facebook.com/FREVDbar/photos