May 11, 2018
Right in the heart of Soho, in a building that was once a car park, sits the Soho Hotel and it’s as studiously stylish as all the properties under the Firmdale banner. Case in point: Refuel, the hotel’s bar and restaurant. Inside, the design, by co-owner Kit Kemp, is very pale and tasteful save for the trippy mural that takes up one wall. The crowd is media-rific, BlackBerry in one hand, copy of Brand Republic in the other. Cocktails are inventive (their signature drink is a tempting blend of vodka, passionfruit liqueur, Chambord and lychee juice), prices reflect the location and the atmosphere is pure Soho.
Main photo credits: Firmdale official website