New York City-City-Center
May 11, 2018
There are sports bars and then there are sports bars. This lavish lounge, owned by Mr Beyoncé himself Jay Z, is a sedate, under-stated affair. Just kidding. The 40/40 is full-on bling, yet not unsophisticated. A sprawling two-level club, it’s bursting with ceiling-suspended swing chairs and Italian marble floors, with plenty of couches to chill out on. The sports come courtesy of a wall of LCD flat-screen televisions. Beyond that, there’s a separate cognac lounge and four VIP rooms as well as Jay Z’s Private Room, an indulgent space packed with leather sofas and 60-inch plasma screens, not to mention pool tables and games consoles. If you’re looking for a memorable night out with the lads (and have a suitably thick wallet), this is the room to book. Later in the evening, DJs blast the place with R&B and hip-hop, transforming the joint from sports bar to night club proper. Perhaps unsurprisingly, the place gets very packed and the lines to get in can be long at peak times. If you lack the requisite superstar status, the service isn’t always as attentive as you might like, especially during busy periods, though the staff (male and female) are so distractingly good looking you probably won’t mind. Cocktails are good and surprisingly reasonable for such a full-on venue: try the range of champagne cocktails or the Brooklyn Night. The food is pretty much as you’d expect for a sports bar, even one as ramped up as this. It’s there to soak up the booze rather than stun you with its culinary subtlety and includes all the usual suspects, such as nachos, fries, sliders and Southern fried shrimp.