New York City-City-Center
May 11, 2018
Relatively new to the East Village, Prima is the latest venture of Greg Seider of the Summit bar (who also had a hand in revamping Le Bernardin’s cocktail menu). With pedigree like that you know the drinks are going to be good and they don’t disappoint. Open from 8am, the venue serves coffee and breakfast early on, moves onto brunchy things during the day (brunch hours 11.30am-4pm) and evolves into a proper cocktail joint and eatery by night. Seider’s ‘alchemist’ drinks are thrillingly inventive: The Last Cocktail is a complex and exciting mix of Gin, Prosecco, Pear Puree, Rosemary-infused Agave, Fresh Lemon Juice and Clove Dust, while the splendidly named Lion in London includes Rooibos Tea amongst its ingredients. There’s not a huge range of other drinks available unsurprising given the focus on cocktails but there’s about a dozen wines available by the glass and a couple of beers on the menu, if cocktails aren’t your thing. The food menu is worth exploring too and features an abundance of simply prepared, quality fresh fish and seafood, with oysters a speciality they have 5 different varieties on offer though for main courses, the arctic char comes recommended. (Vegetarians are likely to struggle with the evening menu, though the brunch menu is slightly more veggie-friendly). The service is friendly but unpretentious, and the place is trendy without being in-your-face intimidating, though the music can get a little loud. The décor is fairly basic lots of exposed brick but with food and drink this good, there’s no need to be flash.