Despite the name, the last thing you'd call this hip drinking spot on the banks of the river Limmat is primitive. On the contrary, what with its fine selection of beers, wine and top-drawer food, it's the height of sophistication to spend an evening here or indeed to take a dip in the river to cool off on a hot summer's day. It's an irrepressibly cheerful venue, brightly lit, welcoming and fantastically located, with games tables to distract you should the views of the river not be enough no wonder it's considered something of an institution. There's seating downstairs right on the river bank or upstairs under sun umbrellas to keep you in the shade if the weather gets too hot. The venue is a great daytime location to relax with a coffee and a newspaper, and gets livelier in the evenings as the beers start to flow, but it's always worth a visit. Service is prompt, and the menu impressive, boasting as it does a range of draught and bottled lagers, beers, and soft drinks. There's some particularly fine bar fodder to stave off those hunger pangs, and for those with bigger appetites, Primitivo grills up burgers and tuna steak sandwiches, as well as a "veggie" burger made of sautéed vegetables and melted goat cheese. Side dishes include French fries and fried plantain. There are occasional sets by DJs to keep things bzzing, and it attracts a mixed, friendly crowd. Be warned, though: it only opens in the summer months and it can get very popular, so you may have to queue.