How NIO is reinventing the ready-to-drink cocktail experience
World Best Bar
Jun 01, 2021
26 November 2020
They look like CDs and fit right in your mailbox. After bottled cocktails and canned wines and seltzers, this new sachet format is sure to not go unnoticed.
With a consolidated turnover of 4 million euros in 2020 in the UK and a 10 million goal for 2021 as they branch out to new markets in Europe, Italian company NIO (for Needs Ice Only) is starting to make waves in the spirit world.
A success story born in the pandemic, NIO‘s main differentiating feature lies in its unique single serving-sized format that’s the shape and size of a CD. Easy to ship, easy to store and easy to use, simply shake and tear the pre-cut corner before pouring everything into a glass with ice, and voilà: an instant world-class cocktail for your every whim.
What do we mean by world-class? Well, that’s the other key differentiator: NIO lets you choose from 19 award-winning cocktails featuring classic and signature house drinks created by Patrick Pistolesi, head bartender of Drink Kong in Rome (ranked No. 45 on The World’s 50 Best Bars in 2020). The company has also partnered with actors such as Martini, Teeling, Singleton, San Pellegrino, and even GQ, to offer branded limited edition gift sets.
NIO’s boxes come with 3, 6 or 9 ready-to-pour cocktails delivered by mail and designed to fit right into your letterbox.
Curious to try?